I'm a lip junkie it's my first time to try lippies from Laneige. The last Korean lipstick I bought was from the Face Shop. I loved my lippies from Etude House as well so I'm quite excited to try these.
Serum Intense Lipsticks are said to deliver vibrant color that brightens up the face (hence the term LED lipstick) with moisturizing properties due to its 30% serum content, making it smooth and comfortable to wear.
At the top of the ingredients list is squalane, so I guess the serum content is true. These lipsticks are pigmented but nowhere near neon-lights proportions (which is a good thing for me). I find that it does brighten the face, and the pinks are quite wearable and suited for Asian skin.
As you can see, I have an obsession with pinks! One swipe of color each, and they are more or less the same when applied to lips.
Flash pink is a warm, everyday kind of pink. Ofcourse, the color does vary under different lighting, but in natural light, it's a muted everyday color. I find though that the color sort of "sits" on top of my lips and does not meld completely so it kind of separates with the serum.. It's not at all uncomfortable to wear, It is moisturizing and I get 3-4 hours of wear out of this. The shine fades after the 3rd hour but the lipstick itself does not dry up, I need to retouch after meals though.
LED pink is just darker, but still muted. This one glides smoothly and stays on, and unlike Flash pink, the color melds onto my lips so it just looks and feels better, it makes my lips plump and smooth. I get around 4 hours of wear time with this and it leaves a subtle stain on my lips after eating/drinking.
They're not the most long lasting lipsticks out there but they're great everyday shades, pigmented enough yet moisturizing. Also, they do not feel heavy or waxy. The color selection is quite good (over 20 shades I believe). Just one thing, they're a bit expensive at Php 1150.and the lipstick case is made of plastic. Not the prettiest in your vanity table, but it does not add heft to your makeup bag because it's pretty lightweight.